News & Blog

Soft Amenities Combat High Gas Prices

It seems these days that no matter where you turn, you can’t escape the news of high gas prices. And let’s face it, for good reason. Gas prices are high and they don’t appear to be receding anytime in the near future. Furthermore, the high price of gas is affecting so many other facets of our daily lives, from the price of food to the amount of police that patrol our streets. With the average commute in the United States topping 39 minutes, combined with the high price of gas, some analyst are predicting the death of the suburbs. For a housing industry still recovering from the sub-prime

June 27, 2008 | Leave a Comment

Award Winning Residential Real Estate Advertising Agency Wins New Business

KENNESAW, GA, June 18, 2008 - Marketing Specifics, Inc., has been awarded two pieces of new business in the residential development industry.Amidst the toughest market conditions the housing segment has seen this decade, the company was selected to design the Wendell Falls Sales and Information Center located in Raleigh, NC, and the Islip Landing community website located in Central Islip, NY. Sales and Information Centers and websites for residential communities are crucial aspects of the selling process. But what makes Marketing Specifics so unique is the company's ability to utilize the wide talents of the agency to effectively implement these two very different disciplines. "Marketing in any economic downturn is challenging but marketing residential new home sales

June 18, 2008 | Leave a Comment

Gas Prices and the Search for Real Estate

Yet another significant blow has been wielded against the selling of new home communities. What is it? Simple…gas prices. With the price of a gallon of gas now over the four dollar mark, prospective home buyers are turning more to the web and narrowing down their searches while choosing fewer new home communities for actual in-person tours. So it may be time to pull out some traditional marketing strategies from the past and merge them with new technologies of the present. In other words, enhance your community’s web experience by providing a simple and effective incentive for people to visit the community in person. And why not harness the iniquitous gas prices we all face today? One of

June 16, 2008 | Leave a Comment

What Women Want? Marketing New Homes to Women

Women have become increasingly influential when it comes just about every buying decision that takes place in the American household. In Judith E. Nichols' book, "Understanding the Increasing Affluence of Women," she says in the majority of U.S. households women bring in half or more of the income and women control about 80 percent of household spending, including new car purchases. "Women want the same things as men, but they want more," said Ford Motor Company’s Sheryl Connelly, the company's chief marketing office manager for global trends and futuring. Marketing to women, is definitely different, Connelly said. "Men respond to things and women respond to people," she noted. "It isn't that men won't

April 17, 2008 | Leave a Comment

Virtual Advertising – Real Estate Advertising Musts for a 2008 Economy

When it comes to the real estate marketing of new homes and new home communities, the Internet has become the killer prospecting medium. Over the last two years, the smart buy for building brand awareness and cultivating new prospects for communities and urban projects alike is plain and simple…it’s the Internet. Traditional media plans that include an emphasis of the past tried and true outlets such as newspapers, magazines, billboards, etc., are being rewritten with a totally new emphasis on online marketing and advertising. The new home real estate industry is now recognizing that executing marketing and advertising plans that focus heavily on the key placements

March 14, 2008 | Leave a Comment

Welcome to MSI’s Blog

I guess I have the pleasure of being the very first MSI blogger! Check back soon for our up and coming blogs on the real estate market, interior design and millwork! Lisa

January 15, 2008 | Leave a Comment